Last week I was contacted by a representative from a Philadelphia-based advertising, events and entertainment company called Advent. The email I received explained to me that “Advent has been contracted through the Mummers to provide sponsorships and create a VIP experience at the parade on New Year’s Day. Until now, they (Mummers) have not had the ability of access and branding for outside organizations that we’re now able to provide through these sponsorships”.
Advent explains it this way:
Welcome to the exciting opportunity to become a proud sponsor of the 2015
Philadelphia Mummers Parade on New Years Day! ADVENT has been officially
commissioned by the Mummers division presidents to develop sponsorship packages
that align businesses with the 114 year Philadelphia tradition. Companies will now
have the opportunity to become integrated into the parade experience with a
multitude of promotional opportunities. A Philadelphia Mummers Parade sponsorship
will give your company unprecedented access to hundreds of thousands of people
through media leading up to Parade Day and on lookers along the parade route. With
city budget cuts affecting the parade funding the Mummers have sought out creative
ways to raise money and keep this iconic Philadelphia tradition alive for generations
to come. ADVENT began fundraising efforts with the Mummers last year, producing
Mummers Mardi Gras at the Piazza in Northern Liberties. Since the success of
Mummers Mardi Gras, ADVENT has consulted with Mummers club Presidents
throughout the year on fundraising efforts.
I received approval from Advent to share the different sponsorship tiers being offered for the 2015 Mummers Parade. The information included in each tier gives an interesting insight on how the Mummers intend to make the 2015 parade more friendly to corporate sponsors.
Use the comment section below to share how you feel about the new 2015 Mummers corporate sponsorship packages.
Bronze Tier – $2,499
- Logo on one of the Mummers club banners
(mummers organization selected by internal sponsorship committee).
The banner will be visible by all attendees along Broad Street parade route. - 3’x8’ sponsor banner with your logo on the barricades along the Broad Street
parade route - Listed as sponsor on Mummers Parade social media leading up to parade day
Silver Tier – $3,499
- Includes all Bronze Tier offerings, plus:
- Sponsor employees or promotional staff can walk on the outskirts of the parade
route, with the group they are paired with, to hand out promotional items, candy,
etc. to attendees
Gold – $4,999
- Logo on one of the Mummers club banners OF YOUR CHOICE!*
The banner will be visible by all attendees along Broad Street parade route. - 3’x8’ sponsor banner with your logo on the barricades along the Broad Street
parade route - Listed as sponsor on Mummers Parade social media leading up to parade day
- Sponsor employees or promotional staff can walk on the outskirts of the parade
route, with the group they are paired with, to hand out promotional items, candy,
etc. to attendees - One of the top Mummers string bands will have a 10 piece, 30-45 min
performance at your place of business or event in a 30 minute radius of center
city in the 2015 calendar year. String band will be chosen based on availability. - 10×10’ space at the end of the parade route to collect data and hand out promo
items. Includes a 6’ table, (2) chairs and a black table cloth. This area is
planned to be family-friendly with activities, a large screen TV airing live parade
footage and the last performance stop for the Mummers groups.
* Mummers club your organization chooses will be contacted. Based on Availability.
Platinum – $7,499
- Logo on one of the Mummers club banners OF YOUR CHOICE!*
The banner will be visible by all attendees along Broad Street parade route. - (2) LARGER 3’x12’ sponsor banners with your logo on the barricades along the
Broad Street parade route - Listed as sponsor on Mummers Parade social media leading up to parade day
- Sponsor employees or promotional staff can walk on the outskirts of the parade
route, with the group they are paired with, to hand out promotional items, candy,
etc. to attendees - One of the top Mummers string bands will have a 10 piece, 30-45 min
performance at your place of business or event in a 30 minute radius of center
city in the 2015 calendar year. String band will be chosen based on availability. - 10×10’ space at the end of the parade route to collect data and hand out promo
items. Includes a 6’ table, (2) chairs and a black table cloth. This area is
planned to be family-friendly with activities, a large screen TV airing live parade
footage and the last performance stop for the Mummers groups. - 6’ Table in the VIP Tent on the parkway, giving you direct access to VIP
attendees. - (100) 2015 Philadelphia Mummers Parade Umbrellas
VIP Heated Tent Presenting Sponsor – $14,999
The VIP Heated Tent will be located on the Parkway, offering an up close and
personal experience New Year’s Day morning while the Mummers drill and prepare to
compete. There will be photo opportunities with the Mummers Captains, live
entertainment, breakfast, refreshments, giveaways and more! All sponsors will
receive a limited number of tickets (TBD) to this ultimate experience, giving our
presenting sponsor direct access to the executives who also value Philadelphia’s
greatest tradition!
- Logo on (3) Mummers club banners OF YOUR CHOICE!*
The banner will be visible by all attendees along Broad Street parade route. - (4) LARGER 3’x12’ sponsor banners with your logo on the barricades along the
Broad Street parade route - Logo on VIP Tent centerpieces
- (100) 2015 Philadelphia Mummers Parade Umbrellas
- Listed as sponsor on Mummers Parade social media leading up to parade day
- 6’ Table in the VIP Tent on the parkway, giving you direct access to VIP
attendees. - Sponsor employees or promotional staff can walk on the outskirts of the parade
route, with the group they are paired with, to hand out promotional items, candy,
etc. to attendees - One of the top Mummers string bands will have a 10 piece, 45-60 min
performance at your place of business or event in a 30 minute radius of center
city in the 2015 calendar year. String band will be chosen based on availability. - 10×20’ space at the end of the parade route to collect data and hand out promo
items. Includes (2) 6’ tables, (4) chairs and (2) black table cloths. This area is
planned to be family-friendly with activities, a large screen TV airing live parade
footage and the last performance stop for the Mummers groups. - 10×10’ heated tent with security on Broad Street with seating, refreshments and
snacks for the ultimate viewing experience for your executives, families, and
clients.
If interested in a sponsorship package, contact Joe DeCandido at ADVENT – JD@AdventRox.com or call (267) 437-2127
After I read the different tiers, I contacted Advent to get some clarification on some items listed.
Q: The packages refer to being listed as a sponsor on Mummers Parade social media leading up to parade day. Can you send me the specific Facebook, Twitter etc. social media pages a sponsor would be listed on if they purchased a package?
A: Depending on what Mummer club we pair the sponsor up with that will be the social media page. For example if they are paired with the South Philly Vikings they will be presented on this Facebook page:
https://www.facebook.
Q: Some of the packages talk about VIP tents on the Parkway. Do you have a cross street or specific location where the tents will be located?
A: At this time the location is not exact but this has been approved by the city. Most likely it will be between 19th and 20th street on the Ben Franklin parkway.
if its gonna save the parade then that’s the way its gotta be